Farm Work

PRIMAL PASTURES

A pasture-raised livestock farm in Southern California, shipping organic meat to doorsteps nationwide.

It’s easy to keep followers engaged when you have cute farm animals, but my goal was to convert followers into loyal customers.

Chicken breast would sell out in a day, but beef kidney would sit in the freezer for months. We needed a better way to move inventory.

It was time for a refresh, so I created a design system that works for a wide range of products.

I wrote a few blogs on regenerative agriculture, buying pasture-raised meat in bulk, and why chickens eat grain.