That Feeling Ad

Final ad design

Client

Concordia Supply

Opportunity

Create a two page spread for the March/April issue of Children's Ministry magazine. Highlight Vacation Bible School kits. 

MEDIA

Print

PROCESS

I reviewed previous ad designs and as many Children's Ministry magazines as I could get my hands on. I noticed that most ads simply showed the product and listed key features.

Since this ad would be featured on the inside cover, I wanted to take some risks. Concordia Supply has been serving churches for over 60 years, but has never really communicated a brand personality. The company is passionate about ministry, experienced in the industry, and they genuinely care about their customers. How could I not highlight that?

I positioned the company to connect with a key pain point of their customers. Vacation Bible School (VBS) is one of the most labor-intensive, exhausting, yet rewarding events for Children's Ministry pastors. When I found this photo, I immediately connected with it and knew I could apply it to VBS customers. 

I kept the design clean, punchy and to the point. The result is a memorable ad that pushed the brand to a new level.

SUPPORT GRAPHICS

PREVIOUS ADS

The following ads were provided as references and played a big role in my design process. 

Key-Bak Package

The new design allows customers to quickly identify key product features, while highlighting product uses and company differentiators. The bold red allows the company to slowly integrate the new design while maintaining brand identity in the marketplace. 


BEFORE & AFTER

This original packaging design was applied to a complex line of products. Customers had trouble distinguishing key product features, and the company differentiators were lost in the design. Original design supplied by Key-Bak

BEFORE

 

LEFT: previous design in clamshell

RIGHT: new design in clamshell

Lifetime Warranty

The insert in the back of the package was also redesigned to highlight the warranty offered with the product and provide clear information to the customers.

This design saved 43% in printing costs. 

EcoSense Banner

Banner and flyers at the tradeshow

Tradeshow display for eco hotel supplies. Project to replace outdated banner with new products in a more targeted, eye-catching, clean design that reflects company values.

Added hierarchy, applied new design standards, clearer first impression


BEFORE & AFTER

 

BEFORE: EcoSense Banner

Lacked hierarchy and first impression could be improved

BEFORE: EcoSense Flyer

Original design lacked focus and clarity; supplied by Green Suites Hotel Solutions.

AFTER: EcoSense flyer

Clarified program details, applied new design standards, added focus

Church Calendar

FRONT

BACK

Events calendar for Friends Community Church. This one page solution was designed to replace an events book that was produced every 3 months. Project reduced cost of print resources, staff time and volunteer time significantly, and stays up to date much more easily. RESPONSIBLE FOR: Strategy, project cost analysis, template design and monthly design/input of information.