Create a mailer that gives customers a quick overview of each VBS theme.
Choosing a Vacation Bible School (VBS) theme can be a tough process, compounded by the amount of choices available. We wanted to send our customers a tangible piece to introduce this year's themes, and encourage them to shop with us. Each theme comes with a strong graphic identity, so the format needed to contain and separate the products. This foldout format fit perfectly as the white boarders provided both breathing room for the folds and a clear separation of the product art.
I narrowed down the content to be included, set up a basic grid and assigned theme colors to help each product stand alone. The panels for the shirts and coupons took the most time to develop.
The best part of this project was seeing people interact with the final printed piece. Some people opened it one panel at a time, others whipped it open in one motion and browsed all the panels at once.
I always consider sustainability in my designs, and with all the hard work done, I can easily apply next year's products to the same template.