Key-Bak Package

The new design allows customers to quickly identify key product features, while highlighting product uses and company differentiators. The bold red allows the company to slowly integrate the new design while maintaining brand identity in the marketplace. 


This original packaging design was applied to a complex line of products. Customers had trouble distinguishing key product features, and the company differentiators were lost in the design. Original design supplied by Key-Bak



LEFT: previous design in clamshell

RIGHT: new design in clamshell

Lifetime Warranty

The insert in the back of the package was also redesigned to highlight the warranty offered with the product and provide clear information to the customers.

This design saved 43% in printing costs.