AT A FARM?
I spent the last year as the Marketing Director at a farm- yes it's a real job and yes it rocked.
I was working full time in marketing with good benefits, job security, and nice coworkers, but my husband and I were ready for a change. We put our house on the market and planned to leave the state to start an Instagram-worthy homestead (who doesn't these days?) when Primal Pastures posted an opening.
I'd been following their farm and instantly knew I wanted the position. I saw opportunities to engage their current customer base, grow their influence, optimize their ecommerce and step into a new work-life balance that included fresh air and a dozen dogs.
Within 2 months I broke the all time sales record and we went out to lunch. Two months later, it happened again. Let's just say they got tired of taking me out to lunch.
I wrote a case study on the details, but here's the cliff notes:
I focused on authentic growth and engagement on social media, built a sustainable email strategy, discovered and converted new target customers, built relationships with influencers, optimized product offerings and basically sold out of inventory again and again- including formerly unmovable products like pork intestines and sweetbreads (not sweet, or bread by the way).
I built and grew a loyal community, tackling tough discussions both publicly and privately, streamlined events, dabbled in packaging design, and raised the company to a new level of integrity and competition.
I'm looking to jump into a growing company that could use an extra push to get to the next level.
How I’ve done it before:
Design a new look
Lay the foundation for a new branch
Build an engaged audience
Streamline project management
I value integrity, open communication, and a drive to make things better. If you do too, let's grab a cup of coffee and chat about your company goals.
Ready to reach out?